Bouncy. is a Communication Design studio, in Rome. An approach geared to simplification and to defining what is essential directs the research, guiding the development of every project.
2015
Copywriting. Identity. Packaging. Print. Web Design
Since 1929, a family bakery in Rome: three generations of bakers, more than fifty kinds of bread and, alongside, pizza, pastries and a kitchen. The identity starts from the CdP 1929 mark and extends to a line of its own products: pasta, oil, sauces and pâtés, each recognisable by colour. From the bread bag to the pizza box, the same language accompanies every daily gesture of the bakery.
Collab
Daniele Simonelli
Bouncy. a physical and design space where different kinds of experience meet as equals in building an idea around a shared goal: a practice that works and sustains itself, surrounded and supported by professionals who share the same vision and the same wish to contribute, even in part, to the project.
Over the years, trusted clients keep the work coming, everyday.
Identity — Branding, copywriting, visual systems, packaging, editorial design
Interactive — Web design, UI/UX, development, e-commerce platforms
Strategy — Art direction, advertising campaigns, visual storytelling
Media — Motion, photography, video production, post-production
Production — Print management, executive production, print quality control
Teaching is yet another experience: chosen, necessary, shared. Classrooms as places where languages and habits evolve before they reach the projects. What comes out of that goes back into the classroom and into the daily work.
Different generations, in age and in background, share the studio by deliberate choice. Every year people new to the profession choose the Bouncy. space. Staying or moving on are both possible outcomes, and count the same in the exchange of experience.
Bouncy.
Fabio Fondi, Emanuele Frascà.
Stefano Catino, Camilla Cavalcoli, Rachele D’Armini, Francesca Forgione, Luca Forti, Michele Gattini, Alessandro Grandoni, Francesco Paolo Incantalupo, Luca Lauretti, Gianmarco Romano, Marta Rossi.
A steady network of collaborators completes the group.
Agostino Bernardo, Ema Bregu, Margherita Castelmare, Fabio Crognale, Giuseppe de Meo, Didem Erenturk, Matteo Lombardi, Luisa Lu, Lavinia Macone, Sabrina Maragioglio, Caterina Marchetti, Samuele Minunno, Sophie Nardi, Michele Pietrolucci, Sara Portoghese, Valerio Romani, Alice Rossini, Donato Semeraro, Laura Stefani, Ilaria Trapani, Gaia Zaffiri.
Interns, collaborators, professionals: each of them has contributed to the evolution of the studio's projects.
We consider every application.
2015
Copywriting. Identity. Packaging. Print. Web Design
Since 1929, a family bakery in Rome: three generations of bakers, more than fifty kinds of bread and, alongside, pizza, pastries and a kitchen. The identity starts from the CdP 1929 mark and extends to a line of its own products: pasta, oil, sauces and pâtés, each recognisable by colour. From the bread bag to the pizza box, the same language accompanies every daily gesture of the bakery.
Collab
Daniele Simonelli